What Works for Startups Like Yours?

Vertigris is a Silicon Valley-based IoT hardware and SaaS company founded by Mark Chung and two co-founders that helps commercial buildings monitor and optimize electricity usage. They install magnetic sensor clamps on electrical panels paired with an iPhone-like gateway device, then provide recurring software services for energy management and predictive analytics. With 300 customers generating approximately $260k MRR ($3.12M ARR) and a goal to reach $5M revenue in 2017 (4x growth from $1.2M in 2016), they've raised $16M in venture capital and leverage Verizon's 900-person sales team as their primary growth channel.

BioWave is a medical device company founded by Brad Smith in 2007 that uses electrical signal technology to provide FDA-cleared, non-opioid pain relief. The company sells professional-grade devices ($3,500) to sports teams and hospitals, consumer home units ($895), and recurring revenue through disposable gel pads ($15 per pair) and high-margin percutaneous needle electrodes ($150 per pair). With 16 employees, 90+ pro sports teams as customers, presence in 34 VA hospitals, and a growing network of 70+ distributors, BioWave is projected to cross $5 million in annual revenue.

First customers: Direct outreach to New York Giants as first customer in 2007

TRX, founded by Navy SEAL Randy Hetrick in 2005, is a premium fitness hardware and education company that grew from $5M in angel funding to approximately $60M+ in annual revenue. Starting as a B2B business serving gyms and professional trainers for 10 years, TRX pivoted to B2C consumer sales and digital subscriptions, achieving massive growth during COVID-19 lockdowns when consumers sought home workout equipment.