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Matching Case Studiesnewest first
Razor
by Chris MerkelChris Merkel founded Razor agency in 2008 at age 20, starting with his first client deal ($60-70k) from his mom's basement. By age 28, he grew the agency to over $3 million in annual revenue through word-of-mouth referrals, scaling from solo work to a team of 8-16 people across Atlanta and New York offices. The agency specializes in conceptual prototyping, iPhone apps, custom websites, and backend systems for startups and Fortune 100 brands.
First customers: Word of mouth referral from a friend who knew someone wanting a daily deals application; Chris was known for photography and web design work
Design Online Right
by Rob RiggsDesign Online Right is a web development agency founded by Rob Riggs in 2004 that builds technical, functional websites for small businesses and nonprofits. The agency grew from $5,000 in first-year revenue to $1.2M in 2015 with a 30% net margin, driven almost entirely by referrals and relationship-based sales targeting small to mid-market clients and marketing agencies needing technical implementation.
Blue Fish
by Steve SimsBlue Fish is a luxury concierge service founded by Steve Sims that creates bespoke, high-end experiences for corporate executives, celebrities, and professional athletes. Starting from a Hong Kong nightclub password in 1993, the company evolved into a legitimate business by securing major contracts with New York Fashion Week, the Kentucky Derby, and the Grammys. In 2016, Blue Fish generated nearly $9 million in revenue through curating exclusive, bucket-list experiences tailored to ultra-high-net-worth clientele.
First customers: Referral through personal network and word-of-mouth from exclusive club events in Hong Kong
Sparks Entertainment
by Gil WellsfordSparks Entertainment is a creative lighting design and event production agency founded by Gil Wellsford at age 21, now operating across New York, Philadelphia, and Washington D.C. The company generates approximately $1.2M in annual revenue by providing lighting, audio, audio-visual, and staging services for corporate events, tours, and social events. Growth is primarily driven through personal relationships and referrals, with 70-80% profit margins on events before capital equipment purchases.
Boutique Japan
by Andres ZuletaBoutique Japan, founded by Andres Zuleta, sells curated travel packages for visitors to Japan. The company is on track to reach $1.3 million in annual revenue. Zuleta shared his story at the DCBCN conference in Barcelona, and has credited storytelling with helping him make sense of his entrepreneurial journey.