What Works for Startups Like Yours?

Your Social Voice is a done-for-you digital marketing agency founded by Kim Barrett that grew from near-zero to $450k in revenue in 2015 and is on track for $110k MRR by October 2016. The agency uses Facebook lead generation and content retargeting to drive leads for clients through tiered service packages ranging from $4,400 to $11k AUD monthly. With a 80% month-to-month retention rate and 25 active clients, Kim scaled the business using owned Facebook lead gen, two full-time salespeople on commission, and a distributed team across Perth, Philippines, and Africa.

Brad Martinot was laid off from Infusionsoft after six years as a product leader and launched Sixth Division in 2012 to provide Infusionsoft users with coaching, training, and implementation services. The flagship $12,000 "Makeover" two-day offering became a multimillion-dollar business, generating $1.6M in 2014 (95% from makeovers) and projected $3.1M in 2015. Brad also built complementary software offerings (Plus This at $59/month and a $97/month membership with live coaching calls) and leverages event sponsorships to acquire customers at scale, recouping service revenue to fund software growth.

Nick Unsworth built LifeOnFire, a business coaching and digital marketing agency targeting for-purpose entrepreneurs. The company generates significant revenue through a sophisticated event funnel that combines free/low-cost ticket acquisition via Facebook ads with high-ticket coaching upsells, generating $840,000 ARR from a single event with 42 high-ticket coaching sales.

Basic Bananas is a marketing consulting and education agency founded by Christo Haugh that sells a year-long program called "The Clever Bunch" to small business owners in Australia (expanding to New Zealand and Los Angeles). The program costs $8,000-$12,000 annually and includes monthly workshops, weekly webinars, and online support. Over the past 12 months, Basic Bananas generated between $2-3 million in revenue with a 14-person team, using a paid advertising funnel that costs $20-50 per workshop attendee and converts 10% to the full program.

Dream Client Academy is a marketing consulting firm founded by Alex Albarran at age 21, grown from $0 to $31,000/month in monthly revenue as of February 2020. The business started as a side project helping local business owners with social media advertising while running a food delivery company, eventually becoming the primary focus due to better margins and alignment with Alex's strengths. The firm achieved rapid growth through paid advertising on Facebook and Instagram, generating a 7:1 return on ad spend with a scalable and predictable customer acquisition model.

First customers: Word of mouth from local business owners at his church