Browse Case Studies

Zero to Sold is a book sold on Gumroad with accompanying podcast content. The author promotes the book through a podcast and offers promotional discount codes like 'bf20' for Black Friday sales.

Aaron Francis transformed from a coder to a teacher by building a screencasting masterclass and sharing his journey publicly. He balanced his day job, side hustle, and family while building in the open and overcoming the fear of public criticism. His approach leveraged content marketing and public sharing to establish authority and reach his audience.