Browse Case Studies

Ivan Kutskir built Photopea, a free advanced photo editor, starting as a PSD viewer in 2013 while studying computer science. Operating solo and funded entirely by ad revenue, Photopea now generates $100,000/month from 10 million monthly visits and 1.5 million hours of monthly usage, with virtually no operational costs.

BusyMind was a silent meditation app built by Kevin Lamping to enable mindfulness practice in busy environments without audio distractions. The app achieved about 5 purchases per month but ultimately failed due to Kevin's inability to dedicate sufficient time to marketing and growth while maintaining his full-time job. Kevin's core learning was that lack of time and financial runway, rather than market rejection, was the primary cause of failure.