Browse Case Studies

Bebo was a social networking platform launched by Michael Birch in January 2005 that achieved viral growth with a 3.5 viral coefficient, reaching 1 million users in just 9 days. Birch built Bebo by reapplying lessons from his previous viral success with Birthday Alarm, focusing on inherent virality through address book imports and photo sharing. The company raised $15 million and was ultimately sold to AOL for $850 million in 2008, though it faced challenges competing with Facebook's real identity focus and superior funding.

Amber is a Bitcoin dollar-cost averaging app launched by Alex Svetski ('Angry Alex'), a serial entrepreneur and Bitcoin advocate. The app allows users to passively accumulate Bitcoin starting from as little as $5/day through spare change rounding or recurring buys, with Bitcoin stored in cold storage. After a public beta ending in late 2019, Amber launched fully in Australia, addressing the three main barriers to Bitcoin adoption: risk perception, volatility, and complexity.

Incredible Health is a hiring platform for healthcare workers that reduces hospital hiring timelines from 90+ days to under 30 days. Founded by Dr. Iman Abuzade and Roman Portlock, the company pivoted into healthcare staffing after their first idea failed, identifying the critical pain point through family connections to medical professionals. The company has grown to serve 150+ hospitals including Cedar Sinai and Stanford, and raised a $50M Series A from Andreessen Horowitz.

Sean built an ascending-clock second-price auction platform to resolve disputes over valuable new top-level domains (.app, .blog, .church, etc.) worth hundreds of millions. After 8 months of grueling direct outreach to reluctant tech giants, he convinced Google and other major companies to use the platform, which has since facilitated auctions exceeding $100 million per domain. The business model charges 4% commission on auction proceeds.

Zola Electric delivers electricity to a million people in Africa daily through solar and battery systems designed for unreliable or absent grid infrastructure. Founded by Xavier Helgesen after witnessing a 20,000-person village in Malawi with zero electricity access, the company moved its entire team to Tanzania to live alongside customers and understand their true electricity needs. By working backwards from customer price points and substitute spending on kerosene and phone charging services, Zola built an accessible solar solution and has since raised over $100 million in equity funding to scale across Africa.

Life Aid is a functional beverage company founded by Aaron Hinde and Orion that creates clean energy and recovery drinks for active lifestyles. Starting from a party conversation in 2011, the founders bootstrapped the company through extreme sacrifice (living in a 400 sq ft trailer on $1-3k/month) and grew it to $35M in annual revenue by focusing on the CrossFit community through direct mail campaigns and strategic partnerships. The company now produces multiple product lines (Fit Aid, Golf Raid, Focus Aid, Immunity Aid) and is positioned as a billion-dollar opportunity in the health-conscious beverage space.

Webflow is a visual software development platform that enables designers and non-coders to build responsive websites and web applications without writing code. Founded by Vlad after years of false starts, the company gained traction through a Hacker News demo launch that generated 25,000 waitlist signups, eventually raising $1.4M post-YC and growing to 75,000 paying users with a $72M Series A. The product achieved steady, consistent growth through word-of-mouth and product-led acquisition rather than traditional marketing.

The League is a curated dating app for ambitious professionals that launched in November 2014 with 419 users from Amanda's Stanford and professional networks. By the time of this interview (2020), the app had grown to over 100,000 daily active users across 70 cities globally, achieved profitability by end of 2019, and Amanda had recently gotten engaged to someone she met on the app itself.

Everly Well is a direct-to-consumer blood testing company founded by Julia Cheek, a former management consultant at Deloitte with an MBA from Harvard. Started five years ago despite nearly universal doubt from her network, the company targets women aged 25-45 who struggle to get meaningful health testing through traditional healthcare channels. Cheek's personal experience spending over $2,500 on fragmented blood tests without clear results or communication from doctors motivated her to create a more accessible testing solution.

Bare Performance Nutrition is a sports nutrition and dietary supplement company founded by Nick Baer in 2012 while he was in college. After struggling for three years making only $20k annually, the business turned around when Nick deployed to South Korea and intensively learned marketing, growing from $2-3k monthly revenue to $10k within 90 days. The company now generates $12M ARR through supplement sales, online training programs, subscription services, and digital products, with a 60% contribution margin on products.

LearnVest was a financial planning software company founded by Alexa Hampton in 2007 that democratized financial planning for mainstream American families. Starting with free content and bootcamp programs, the company grew to 2.5 million users and 100,000 paying customers by offering transparent, affordable advice ($500/year) rather than fee-based commissions. The company was acquired by Northwestern Mutual in March 2015 for $375 million, leveraging the company's proprietary cash flow-based financial planning software and brand.

MoePoints is an online course and consultation service founded by Moe, an expert in airline points and credit card rewards maximization. The service teaches entrepreneurs and high-spending businesses how to earn significant cash back (up to $350,000+ annually) through strategic credit card usage, which is largely tax-free. The business operates as a course with hand-to-hand consultation model.

AngelList Venture, led by CEO Colby Coley, launched the rolling fund structure to democratize venture capital fundraising. Rolling funds allow GPs to accept capital on a continuous basis rather than raising traditional locked funds, while enabling LPs to invest smaller amounts ($5,000+) alongside experienced fund managers. The product gained significant traction after prominent investors like Sahil Lavingia launched their own rolling funds, creating viral word-of-mouth adoption in the startup community.

Air Garage is a 21st-century parking operator that automates parking lot management for owners. Starting as a peer-to-peer parking marketplace at Arizona State University, founder Jonathan Barkle pivoted to work directly with churches and parking lot owners, offering a 70/30 revenue share model with no upfront costs. By August 2020, they operated under 100 locations nationwide and had recovered to 80% of pre-COVID revenue levels, with 80% of new revenue coming from parking lots signed since 2020.

Lambda School is an online coding bootcamp founded by Austin Allred that trains software engineers and data scientists using an income share agreement model where students pay nothing upfront and contribute 17% of their salary (up to $30,000 or 24 months) only after earning over $50,000 annually. Started with 20 students three years prior and grew to enrolling 300-400 students per month, placing more software engineers than all UC schools combined, while raising over $120 million in funding.

Jack Butcher built an agency focused on visualizing complex concepts into digestible graphics, but found the service model unsustainable. He productized his expertise into digital courses—including one on design and another on productization—reaching $800K-$1M ARR in 18 months by leveraging organic content marketing on social media. His success demonstrates the power of converting a service-based skill into scalable digital products with strong distribution channels.

Hoppin is a virtual event platform founded by Johnny Bafferat that achieved unicorn status (over $1 billion valuation) in approximately 10-12 months. Launched in February 2020 just as COVID-19 forced events online, the company scaled from 6 people to nearly 300 employees in 9 months by leveraging remote hiring, employee referrals, and a viral product with a 3-5% conversion rate from event attendees to event organizers. The company raised $180 million total and was valued at $32 million in January 2020.

Vongole was a mobile app advertising network founded by Jack Smith that pioneered cost-per-install (CPI) pricing rather than traditional CPM (cost-per-thousand-impressions) metrics. The company discovered product-market fit in just two weeks by pivoting from an app store review aggregator after customer research revealed that app developers' biggest pain point was user acquisition. The company achieved hundreds of millions in revenue and sold for approximately $750 million.

1729 is a newsletter-based platform that pays users in cryptocurrency to complete micro-tasks, learn new skills, and earn portable crypto credentials (badges). Founded by Balaji Srinivasan, it represents a reaction against the 'entropic internet' by offering deliberate, rewarding content consumption and skill-building through verified on-chain credentials, with ambitions to become a job board and credentialing system for the crypto-native future.

Toggle AI is a fintech platform that provides predictive analytics and screening tools for investors. The company has attracted notable investors including legendary investor Stanley Druckenmiller, who credits the platform as a valuable multi-discipline screening mechanism for identifying investment opportunities and understanding what drives stock movements.