Browse Case Studies

Briq is an AI orchestration platform for construction and manufacturing that automates back-office work for enterprise customers. Founded by Bassem Hamdy (former Procore executive who scaled the company from $10M to $100M), Briq now does 8 figures in revenue by pioneering an unconventional enterprise sales approach: selling on vision and value before demos, never offering free POCs, and always charging from day one. Bassem's strategy of targeting CFOs instead of innovation teams and growing through disciplined land-and-expand has compressed typical enterprise sales cycles from 6-12 months to 9 days.

Paddle is a unified commerce platform for SaaS companies that handles payments, subscriptions, taxes, licensing, and insights. Founded by Christian Owens in August 2012 after he recognized the pain of manually building payment infrastructure, Paddle initially launched a software marketplace that failed ($800 in sales in two months) before pivoting to focus solely on the checkout and billing infrastructure that customers actually wanted. Through persistent, personalized cold email outreach targeting specific business problems, Paddle grew to over $10M ARR.

Lighter Capital is a revenue-based financing company founded in 2011 that provides $50K-$3M in growth capital to early-stage SaaS and tech companies without requiring equity or personal guarantees. Under CEO BJ Lackland's leadership since 2012, the company transformed from a struggling startup to a high-growth fintech business, scaling from 3 employees with no revenue model to 65 employees, providing over $155 million in funding to 318 companies across 560 financing rounds. The company uses proprietary software analyzing 6,500+ data points to evaluate companies and automate the funding process, making it fast (2-8 weeks) and entrepreneur-friendly.