Browse Case Studies

Bulk Buy Hosting is a web hosting business founded by Kevin Graham, who previously built a suite of Amazon Associates affiliate sites. Kevin has decided to take a new direction with the hosting business and shares insights about entrepreneurship and long-term business building.

Snappa is a SaaS platform founded by Christopher Gimmer that enables users to create online graphics quickly and easily. The company has a co-founder structure and Christopher has publicly discussed the emotional challenges of entrepreneurship and the importance of work-life balance in building SaaS businesses.

HubSnacks is a productized service founded by Ian Horley that offers unlimited tasks on the HubSpot platform for a fixed monthly fee. After leaving corporate in 2014 to start a web agency, Ian struggled with the stress of agency work and pivoted to productizing his HubSpot expertise. The business represents a shift toward systems-driven operations and community-focused growth.

Brian Casel transitioned from running Audience Ops, a productized service, to building ZipMessage, a SaaS product. He discusses the fundamental differences between the two business models—productized services rely heavily on repeatable processes, while SaaS requires continuous feature development and marketing channel experimentation. This time around, Casel decided to take funding after previously bootstrapping and selling Audience Ops without a broker.

AppsEvents was an events company that pivoted during COVID to become a Google for Education partner and Value Added Reseller (VAR). The company now sells Google services with added value through support services, setup, and customization rather than relying solely on conference revenue.

Johnny Robinson co-founded Home Services Academy in January 2022, a 90-day coaching program and community built from his experience scaling a window cleaning service to profitability. The platform coaches others to reach five-figure MRR by either starting their own cleaning business or optimizing existing ones. The business has grown into a multi-million dollar enterprise by leveraging Johnny's deep understanding of home services industry pain points.

WodPrep is a SaaS platform founded by Ben Dziwulski that helps CrossFitters improve their workout techniques. Built using the 'Stair Step' approach to entrepreneurship, the business has grown to $1.1M ARR while allowing the founder to maintain the outdoor lifestyle he loves.

RippedBody is a fitness coaching program and blog created by Andy Morgan targeting committed trainees who have plateaued in their progress. The business has found particular success in the Japanese market and has grown through a disciplined content strategy on Instagram. Andy is now expanding by hiring coaches and maintaining client engagement through bi-weekly email check-ins.

Going (formerly Scott's Cheap Flights) launched in 2013 as a newsletter for digital nomads interested in cheap flights and travel hacks. The company has grown substantially to over 60 employees and now offers a range of travel-focused products and services beyond its original newsletter format. Founder Brian Kidwell discusses the evolution from solopreneur to CEO and the challenges of scaling operations.

Anthony Fosano built Engineering Management Institute into a 7-figure brand by combining a coaching business with a YouTube and podcast network. His content strategy generated over 3 million downloads, demonstrating the power of playing the long game in content-driven businesses. He leveraged skills from his full-time job to build a niche-focused business around engineering management.

Bento is an email service mentioned in a podcast episode about entrepreneurship and risk-taking. The product offers significant savings on email costs, with discounts up to 70% or $300 in credits.