Browse Case Studies

Jonathan Goodman is a 29-year-old entrepreneur who built the Personal Trainer Development Center and Viral Nomics brand, selling courses, books, and training programs to fitness professionals. His 1K Extra course launch from September 28-October 6 generated $299,962.15 in revenue with $285,433.38 in profit by using social-gated content (an Instagram operations document), email list leverage, and strategic $3,012 retargeting spend that drove 78-118 additional sales. He travels the world full-time with his girlfriend, using revenue to fund experiences across Hawaii, Thailand, Uruguay, Iceland, and Costa Rica.

Jason Zook is a creative entrepreneur who sold his last name twice (first for $45,000 to headsets.com) and is known for making over a million dollars wearing t-shirts for brands. His latest venture, Buy My Future, launched with a unique 60-day transparent journal on Medium documenting the entire project, followed by 44 customer interviews to craft messaging. In just two weeks, he sold 165 lifetime access units at $1,000 each, generating $165,000 in revenue with $120,000 in profit after $8,900 in expenses, building a community around guaranteed access to his future projects.

Jordan Gray is a sex and relationship coach who built a seven-figure business primarily through content marketing and syndication. Over 2.5 years, he wrote 10 books and ~250 articles, syndicating 180+ pieces across major publications (Entrepreneur.com, Cosmo, Thought Catalog) that funnel traffic back to his website where customers discover his $97 Supercharge Your Sex Life video course.

Kimra Luna launched Be True Brand U, a $2,000 digital course program, in May 2014 and generated $880,000 in first-year revenue (May 2014-February 2015) through a combination of Facebook ads and webinars. She grew her email list from 5,000 to 10,000+ people and built a 20,000-member Facebook community, using a strategy of list-building with a free mini course, retargeting existing audience members through webinars, and aggressive email campaigns on launch closing days.

Ashley Bridget is an e-commerce jewelry brand founded by Scott Hutchison in 2013 that scaled to $8.2 million in annual revenue by 2015 through Instagram influencer partnerships and viral promotional campaigns. The company grew from $1.5 million in 2013 to $4.5 million in 2014 (the year they raised $800K for 10% equity) and $8.2 million in 2015, moving approximately 25,000 orders per month with strong customer retention focus. Scott's model emphasized acquiring customers through discounted offers on Instagram and deal sites, then converting them into repeat purchasers through product quality and customer experience.

Joseph Michael built Learn Scrivener Fast, a one-time-purchase online course teaching writers how to master Scrivener software, generating $500,000 in revenue in 2015 (averaging $40-42k/month). Starting from a $60k/year casino job with no email list, he grew the business through strategic JV partnerships with influential writers, leveraging a 30% conversion rate on webinars and building a targeted email list of 60,000+ subscribers. His model demonstrates how teaching strategy around an existing tool can be more profitable than the software itself.

Vincenzo Villamina left private equity in 2009 during the financial crisis and moved to South America, where he discovered an untapped market: US expatriates needing tax preparation services. He built Online Taxman to serve this niche with expertise in expat-specific tax rules and compliance. By January 2016, the business was generating $20-30k monthly during tax season and was on track to do nearly $1 million in annual revenue.

Molly Marie Kaiser is a serial entrepreneur who bootstrapped her way from $50,000 in debt to building multiple six-figure businesses. Her most recent venture, Venture Shorts, is an online info product platform that teaches creative entrepreneurs how to build their own knowledge-based businesses, generating just over six figures in its first year through course sales and eBooks.

Yo Shirt is a mobile app enabling users to design and order custom on-demand apparel directly from their iOS device. Founded in 2014 by Ben Williamson (former senior-level Apple engineer), the company raised $1.1M in a priced equity round in early 2015 and reached $3M in revenue by end of 2015, with projections to hit $10M in 2016. Growth was driven primarily through strategic brand partnerships (notably Fallout Boy, which generated over 1,000 units in a single tour activation) and organic marketing including Apple App Store features.

Steve Chu runs a profitable online education business through his blog mywifequitterjob.com, which launched in 2011 and now generates seven-figure annual revenue. He drives sales through a systematic funnel combining organic SEO traffic, email nurturing sequences, monthly webinars, and Facebook retargeting ads, converting 10-13% of live attendees at $1,100 per lifetime course membership. His approach demonstrates the power of content-driven, list-based businesses with minimal ad spend ($500/week for webinar promotion) yielding $40-70K per webinar.

Danavir Sariya, 22, launched Copymonk to teach direct response copywriting through online courses after gaining 5 years of freelance copywriting experience. In his first two months, he generated $6,000 in course sales, with a standout 4-day promotional campaign earning $4,000 from 12 emails to a 1,700-person email list, resulting in 40 course sales at $99 (50% off from $200).

SoloSuit helps consumers fight debt collection lawsuits by allowing them to generate legal response documents for free, then paying $197 to have an attorney review and file the document. Started in 2018 as a free service during law school, the company pivoted to a paid filing service in 2019 and has grown to process 400 cases per month ($80k/month revenue) through almost entirely SEO-driven customer acquisition. The team of 6 recently raised less than $1 million in seed funding from Y Combinator to scale engineering and automate filing across thousands of U.S. courts.

Xpovi is an Egypt-based SaaS platform that automates financial business planning for startups through an AI-driven questionnaire. Launched in January 2024, they've sold 20 one-time licenses at $249 each ($4,980 revenue) to customers like TGS, a grocery delivery company. The founders are planning to pivot to a subscription model within months, adding a dashboard for continuous financial modeling and reporting.

Thrive Cart is a platform for selling digital products online that generated over $1 billion in annual GMV at exit. Founded by Josh in 2016 as a bootstrapped company with no outside funding, it grew steadily and profitably to $5M revenue before being acquired for $35 million in an eight-figure deal. The buyer tripled revenue post-acquisition by renegotiating partnership terms with Stripe, demonstrating significant unexplored growth potential.