Browse Case Studies

Everly Well is a direct-to-consumer blood testing company founded by Julia Cheek, a former management consultant at Deloitte with an MBA from Harvard. Started five years ago despite nearly universal doubt from her network, the company targets women aged 25-45 who struggle to get meaningful health testing through traditional healthcare channels. Cheek's personal experience spending over $2,500 on fragmented blood tests without clear results or communication from doctors motivated her to create a more accessible testing solution.

Peter Rahal co-founded RX Bar in 2012 with $5,000 of his own money (plus $5,000 from co-founder Jared) in his mom's basement in Chicago. By identifying CrossFit as an underserved distribution channel with high velocity (80 bars/week vs. 1-4 in convenience stores), he scaled to $2M, then $7M, then $160M+ in revenue within 5 years before selling for $600M. A strategic rebrand emphasizing simple, whole-food ingredients (three egg whites, two dates, six almonds, four cashews) helped him cross into mainstream retail. Now he's launched David Bar, a protein-dense alternative with 26-27g protein and ~150 calories.

Ridge Wallet is a bootstrapped e-commerce brand founded in 2013 that grew from $1M (2013) to over $200M in annual revenue without raising external capital or taking on debt. The company scaled by mastering Facebook advertising arbitrage, expanding strategically into complementary product categories like men's wedding bands, and maintaining profitability from day one.