Browse Case Studies

Sport Draftr was a Daily Fantasy Sports platform in the UK offering leagues in the English Premier League and UEFA Champions League. The product achieved strong product-market fit with engaged users and grew to 1,000 users with 50% playing weekly, but failed due to unfavorable gambling legislation changes that scared off investors and made scaling impossible without significant capital.

Gulp was a college-launched app designed to let bar-goers pay cover charges digitally instead of using ATMs. Though the founders acquired 2,500 users (25% of the campus bar-going crowd) in one month with creative grassroots marketing, the startup failed due to broken unit economics: they made only $0.52 per cover while spending $1.50 to acquire each user, and lacked alternative monetization beyond a $.99 convenience fee.