Browse Case Studies

ButcherBox is a subscription-based meat delivery service founded by Mike Salguero in 2015 after a frustrating personal experience buying grass-fed beef. The company launched via Kickstarter and leveraged partnerships with food and fitness influencers to grow. Today, it generates approximately $500M in annual revenue without any VC funding or bank loans.

KiwiCo is a subscription box company for kids founded by Sandra Oh Lin after she left a high-powered tech job to focus on creative, hands-on projects with her children. Starting with garage-based test marketing, she built the company into the leading subscription service for science and crafts kits, having shipped over 50 million crates worldwide.

Thrive Market is an e-commerce marketplace launched in 2014 by Nick Green to address the lack of accessible healthy groceries in many U.S. regions. The company combines the healthy product selection of Whole Foods with Costco's bulk discount model, operating as a membership-based service. Today, Thrive Market boasts over 1.5 million paid members and generated over $500 million in sales last year.

Misfits Market was founded by Abhi Ramesh after discovering significant produce waste on farms near Philadelphia. He validated the concept with Facebook ads selling discounted "misfit" produce boxes, and within four months had thousands of customers and secured $2M in venture capital. Today the company operates in 48 states as a full online grocery store with 1100+ items and a $2 billion valuation.