Browse Case Studies

QuickHaggle was a skill-exchange marketplace built on a barter system model where users could trade services without payment. Despite positive reception and $500+ in Facebook Ads, the platform failed after a year with zero completed trades due to trust issues between parties and high customer acquisition costs.

Reddit was founded by Steve Huffman and Alexis Ohanian in 2005 after being accepted into Y Combinator's first batch, inspired by Paul Graham's observation of delicious.com's popular links feature. The founders bootstrapped early growth by creating 30 fake accounts with different personalities to generate initial content and conversation, solving the chicken-and-egg problem of community platforms. After 16 months, they sold to Condé Nast for $10 million, and later bought it back; the platform has since grown to become one of the top 10 most visited websites globally despite remaining unprofitable.