Browse Case Studies

3 case studies found

Vango

by Ethan Appleby

Vango is a marketplace connecting emerging artists with novice art buyers, taking a 30% commission on transactions. Founded in 2013 by Ethan Appleby, the platform had 5,000 active artists and 100,000 lifetime buyers by March 2016, generating $1.6M in revenue in 2015 from nearly $5M in total art sales. Apple selected Vango as one of its top apps.

Marketplaceproduct-led-growthcommissionvia Nathan Latka Podcast

Side Line Swap

by Brendan Candon

Side Line Swap is a community marketplace where middle school, high school, and college athletes buy and sell used sports gear. Founded in 2012 as a side project and launched formally in June 2015 after raising $120,000 in friends and family funding, the company has grown to over 2 million in gross sales with 12,000 monthly active users and is growing 15-50% month-over-month. The team leverages content marketing and social media (150,000 Instagram followers across six sport-specific accounts) to drive user acquisition and are raising a $1.5M seed round.

Marketplacecontent-marketingcommissionvia Nathan Latka Podcast
$20k/mo

Sideline Swap

by Brendan Candon

Sideline Swap is a two-sided marketplace for buying and selling used and new sports gear founded in 2015 by Brendan Candon. The company grew from $400k in transaction volume a year prior to over $3 million in total lifetime transaction volume, with $2 million processed in the first seven months of 2017, growing 30% month-over-month through a flywheel of supply acquisition (15,000+ sellers) and demand generation (23,000+ buyers) powered by social media and influencer marketing. Brendan raised $3 million in total funding and built a team of 10, projecting $5-6 million in revenue for 2017 while maintaining an 80% average order value.

Marketplaceword-of-mouthcommissionvia Nathan Latka Podcast