Browse Case Studies

Sales for Founders is an online course teaching bootstrap founders how to do sales from pre-idea stage to $10k MRR. Louie Nichols launched the first version on May 1st, 2019, selling out 7 spots in 17 minutes via email to his newsletter, generating $2,000 in revenue. By iterating rapidly through multiple cohorts and emphasizing community over purely evergreen content, he grew to $30,000 in revenue from his third cohort while building toward his goal of making the course free.

Aaron Francis transformed from a coder to a teacher by building a screencasting masterclass and sharing his journey publicly. He balanced his day job, side hustle, and family while building in the open and overcoming the fear of public criticism. His approach leveraged content marketing and public sharing to establish authority and reach his audience.