Browse Case Studies

Zero to Sold is a book sold on Gumroad with accompanying podcast content. The author promotes the book through a podcast and offers promotional discount codes like 'bf20' for Black Friday sales.

The Forever Transaction is a Twitter course focused on building a following. The project is promoted through podcast sponsorships and video content distribution on YouTube.

Khe Hy is the founder of Rad Reads and the Examined Life podcast, a content-driven venture exploring themes of success, happiness, and personal fulfillment. The project operates as a podcast and newsletter focused on introspective conversations about lifestyle design, mental health, and authenticity. Khe's content strategy leverages multiple platforms including Twitter, a podcast feed, blog, and newsletter to build an audience around personal development and self-examination.

The Bootstrapped Founder is a content-driven platform featuring Arvid Kahl's podcast, blog, and newsletter that focuses on entrepreneur advice and bootstrapping strategies. Rather than a traditional product, it serves as a media property distributing educational content about finding passion-driven business opportunities by solving problems for communities you care about.