Browse Case Studies

The New York Times is a major news organization with a 150+ year history that has successfully transformed from print to digital and built a thriving subscription business. Under Chief Product Officer Alex Hardiman, the company is executing an ambitious bundling strategy combining news, games (including Wordle), cooking, sports, audio, and shopping products, targeting 15 million subscribers by 2027 from the current 9+ million. The organization uniquely embeds editors within product teams to ensure journalism quality while maintaining editorial independence from the business side.

Gergé Oros is a former Uber engineering manager who left his $320-330k compensation package to build The Pragmatic Engineer, a paid newsletter on Substack about software engineering. In under a year, the newsletter grew to 189,000 subscribers (with 80,000 added in the last 90 days) and now generates more revenue than his former Uber salary, with subscribers paying for in-depth weekly content.

All the Hacks is a top-tier business podcast launched by Chris Hutchins, a former PM and founder who left Wealthfront to pursue content creation full-time. The podcast explores financial optimization, travel hacks, and life improvement through interviews with interesting people. In 18 months, it reached top 5-10 in business podcast rankings through authentic content, guest curation, and consistent weekly releases.

Lenny's Podcast is a top 10 technology podcast that launched six months before this episode with 50 episodes published, 2+ million downloads, and 40,000-50,000 subscribers across Apple Podcasts and Spotify globally. The podcast interviews world-class product leaders and growth experts on building and growing successful products, using Notion to coordinate operations and guest management.

How I AI is a new podcast launched under the Lenny's Podcast Network, hosted by Clairvaux, an AI-obsessed product leader and founder. The show features practical demonstrations of how people use AI tools like V0, Devin, and Cursor to ship faster and improve workflows, with live screen sharing and 30-minute episodes. The inaugural episode features Sahil Lavengia, CEO of Gumroad, showcasing how AI tools are enabling 40x speed improvements in feature development and driving cultural change in engineering organizations.