Browse Case Studies

Flying Mag is a high-end aviation media publication acquired by Craig Fuller (founder of freight data company FreightWaves) that pivoted to content-to-commerce by launching a presale for an aviation-focused real estate community in Atlanta. The community features homes around a landing strip (country club model with private aviation). The publication leveraged its wealthy, niche audience of aviation enthusiasts to presell residential plots, generating at least $25 million in pre-sales, demonstrating successful monetization of engaged media audiences.

Ramit Sethi built 'I Will Teach You to Be Rich' over 20 years, starting with failed in-person college classes before pivoting to a blog. His brand has evolved into a comprehensive personal finance platform including a bestselling book, podcast (currently #12 on Apple Podcasts), and a newly launched Netflix show that debuted at #9 and #6 respectively, generating massive engagement with thousands of daily messages and widespread social media traction.

Mr. Ballin Studios is a content media company founded by Navy SEAL veteran John Allen that creates mysterious and dark storytelling content. After a viral TikTok video about Dyatlov Pass garnered 5 million views in hours, Allen pivoted to content creation full-time, growing to 7 million TikTok subscribers and scaling to a 50+ person company with multiple shows, billions of views across platforms, and a podcast generating eight figures in monthly downloads.

Internet Pipes is a content platform and community created by Seth Smith that teaches people how to find and discover interesting data, trends, and resources online. Starting as a Notion-based book with videos and text, it has evolved into a community platform with databases like the Digits database (100+ generation-defining statistics). The product has grown to eight-figure revenue by providing tools, resources, and insights on leveraging existing platforms to uncover trends.

Connor and Breanna Price are music creators who went from warehouse work to generating over $200k per month through Spotify streams. Their viral 'Spinning The Globe' series and a video with 140M+ views catapulted them to fame, with recognition from artists like T-Pain and Russ. They've built a sustainable revenue stream through streaming and are discussing catalog sales worth $50M over 3-4 years.

Ali Abdaal is a content creator and productivity expert who has built a significant personal brand through YouTube and educational content. He made $2M in one week through his creative distribution and product offerings, demonstrating how creators can scale their channels like CEOs through effective positioning and irresistible offers.