Browse Case Studies

Tracy Osborn self-published Hello Web Design, a book teaching design fundamentals to non-designers, after launching it successfully on Kickstarter (raising $22,000). She later partnered with No Starch Press to republish it as a hardcover, shifting from self-publishing to a traditional publisher to offload marketing while maintaining her evergreen content. The book focuses on 80/20 design principles like typography, color, spacing, and layout that enable developers and founders to design interfaces themselves.

Dr. Sheri Walling, a psychologist and entrepreneur, launched her book 'Touching Two Worlds: A Guide for Finding Hope in the Landscape of Loss' which explores grief through personal essays, tactical practices, and psychological analysis. The book shares her experience losing her father to cancer and brother to suicide six months apart, while simultaneously experiencing career success and family flourishing. She executed a multi-month launch strategy starting with endorsement outreach in November, a circus-themed launch event in May, and an ongoing podcast tour with systematic outreach to contacts and media platforms.

SaaS Playbook is Rob Walling's self-published business book that has sold nearly 29,000 copies through word-of-mouth and organic sharing across social media platforms. The book generates approximately $275,000 in royalties annually across multiple channels including Amazon (35%), Audible (26%), and Kickstarter (25%), with the remaining sales through direct website and Apple Books. The primary growth driver has been organic recommendations on Twitter, Reddit, podcasts, and other platforms rather than paid marketing or traditional publishing.