Browse Case Studies

The Blogging Manifesto was Ryan Biddulph's failed attempt to build a blog and eBook business to help struggling bloggers. Despite generating over 1,000 daily page visits and solid traffic growth through social media and blog commenting, the venture sold only 4 eBooks in 4 months because Ryan lacked genuine passion—he started it primarily for money rather than to serve customers. This failure became a crucial learning experience that led him to successfully launch Blogging From Paradise 3 months later, applying the same technical skills but with authentic passion, which resulted in multiple Amazon bestsellers and widespread media recognition.

Josh Comeau built CSS for JavaScript Developers, an interactive online course combining videos, articles, widgets, and mini-games to help JS developers master CSS. He validated the idea with a one-week pre-order campaign targeting $50k in sales and instead generated $550k in revenue from nearly 5,000 sales. His success came from building in public on Twitter, maintaining a high-quality blog that attracts 60-90k monthly visitors, and leveraging an email list of 20k subscribers.