Browse Case Studies

Strength Running is a 10-year-old media company founded by Jason Fitzgerald in 2010 that has grown from a running blog into one of the largest running media properties, featuring the #2 most popular running podcast in the US, a YouTube channel with 45,000+ subscribers, and 200k+ monthly blog visits. The business uses a freemium model with 98% free content (blog, podcast, YouTube) supported by paid coaching programs, training plans, and custom coaching services. Growth has been driven primarily through organic search and SEO, with strategic partnerships and contributions to major publications like Runner's World, PodiumRunner, and Lifehacker.

Reroute Lifestyle is a lifestyle and travel blog founded by Krista Aoki that helps goal-getters achieve financial freedom through remote work and online income streams. Starting in 2017 with zero investment, Krista grew the blog to 11,000 monthly page views and $1,500 MRR in 6 months through Pinterest marketing and content-driven storytelling. The business generates revenue through affiliate marketing, product sales, and services.

Ron Stefanski built One Hour Professor as a content hub and evolved it into a portfolio of six niche websites generating $10,000/month in revenue with $8,500 in monthly profit. His success came from mastering SEO, keyword research, quality content creation at scale through a team of contractors, and strategic link building. The business demonstrates the power of long-term content marketing and diversified income streams through affiliate marketing and ad networks.

Let's Reach Success is a personal development blog built by Lidiya K that grew from a simple WordPress.com site to an authoritative content platform earning $2,000/month through sponsored posts, affiliate marketing, and organic SEO traffic. The founder bootstrapped the business over several years by consistently writing high-quality, long-form content optimized for search engines while building a trusted resource that attracted brand sponsorships at $100-$200 per guest post. Success came from combining passion with discipline, focusing on SEO fundamentals, and refusing to compromise on content quality despite distractions and competing monetization models.

Ed Latimore built edlatimore.com, a self-improvement blog focused on stoicism, addiction recovery, and personal mastery, growing it to $25k MRR through a combination of high-quality SEO content and active social media presence. He monetizes through free blog content, books, and courses delivered via Gumroad and Circle. His strategy emphasizes authenticity—only teaching what he has personal experience with—and delegation to focus on content creation while others handle tech and advertising.