Browse Case Studies

Brian Lam founded The Wirecutter in 2011 as a product review blog focused on quality, meticulous research, and user trust rather than clickbait. Despite early skepticism from business partners about brief posts and infrequent publishing, the site's targeted approach resonated with users, leading to growing traffic and revenue. The New York Times acquired Wirecutter for $30 million in 2016 and rebranded it under the Wirecutter name.

MKBHD is a YouTube-based content creation business founded by Marques Brownlee in 2009, starting with product reviews for tech products. The channel has grown to over 16 million subscribers and 3 billion total views, expanding beyond reviews to include interviews with notable figures like Kobe Bryant, Bill Gates, and Elon Musk. Brownlee transformed his passion for technology and desire to educate consumers into a lucrative and sustainable business.

Dhar Mann Studios is a content creation powerhouse that produces bite-sized, live-action morality tales. Despite initial criticism and slow adoption, the channel has grown to 60 billion views across YouTube, Facebook, and other platforms, with a full production studio in Burbank and dozens of employees.

The CMO Podcast, hosted by Jim Stengel (former P&G Global Marketing Officer), is a show featuring interviews with marketing leaders about modern brand marketing. The podcast is produced by Wondery and has achieved distribution on major platforms including Amazon, with episodes recorded in front of live audiences at industry events like Cannes Lions.

Khan Academy is a free, non-profit educational platform founded by Sal Khan in 2009 that offers hundreds of tutorials in fifty languages. Starting from helping cousins with math homework, Khan posted tutorials on YouTube which went viral, eventually reaching 170 million monthly global users and becoming one of the world's most trusted teaching tools.