Browse Case Studies

Jan Roos built CaseFuel, a high-margin agency serving 300+ estate planning law firms. After hitting a low point with $240K in debt while running an unprofitable sales organization, he cut costs aggressively and pivoted to a webinar-based funnel that cracked open the market. Today CaseFuel generates $50K/month in profit with a 25-person team.

Level Up Leads is a 73-person outsourced SDR agency generating $6.5M/year in revenue by specializing in appointment setting and cold calling. Founder John Karsant built the business while living abroad (Argentina, then Barcelona) after discovering that cold calling doubled average sale value compared to one-off list-building deals. The company maintains strong retention through compensation tied to client outcomes, radical honesty in sales, and transparent ops dashboards.

Video Husky was a productised video editing service founded by Justin Tan, inspired by the unlimited design model of Design Pickle. Operating for four years before the founder's retirement, the company helped clients with regular video editing needs. Justin emphasizes the importance of customer validation and quickly pivoting when assumptions prove wrong.

Growth Era is an outbound sales agency founded by Andrew Jacoby that specializes in deploying Sales Development Representatives (SDRs) to drive business growth. The company focuses on crafting compelling value propositions and implementing risk reversal strategies to boost conversion rates. Andrew emphasizes building recurring revenue services and maintaining high moral and ethical standards in business operations.

My Body Tutor is a 17-year-old health and wellness coaching agency founded by Adam Gilbert. The business has built a flawless reputation by obsessively focusing on getting clients results through personalized plans, accountability, and mindset coaching. Adam shares strategies on pricing, client retention, and balancing entrepreneurship with family life.

PlumbElec Marketing is a marketing agency founded by Tom Richards that specializes in serving plumbing and electrical contractors. Operating from Bali, Tom has grown the agency to $57K MRR ($684K ARR) through a niche focus on trade businesses and a lean, profitable model emphasizing Google Maps local SEO and cold outreach strategies.