Browse Case Studies

Brian O'Connor built a 40,000-person Twitter following over three years but made almost no revenue, until he pivoted to a recruiting agency placing Latin American project managers into US businesses. He sold $20K of recruiting services off a single Google Doc in two weeks through direct outreach to his personal network, and now operates TalentHQ nomadically with a co-founder and AI tools. His primary growth channel shifted to podcast appearances, proving that reach and revenue are disconnected.

Growth Ninja is a performance-based Facebook ads agency founded by Vincent Nguyen in 2015. Vincent built the company after apprenticing with Empire Flippers, leveraging his experience in performance marketing. The episode focuses on Vincent's journey navigating social pressures while building his business, including hiding his college dropout status from his family.